Hi! my name is Stefan, I’m a Munich-based Art Director and multidisciplinary designer with 14+ years of experience across brand, campaigns, and digital products.
I turn ideas into clear, memorable visual experiences, combining strong art direction with practical product thinking. My work spans brand systems, campaigns, digital design, and UX/UI, with a focus on ideas that are distinctive, useful, and well executed.
What else?
I grew up in Jakarta, Indonesia, with a German mother and a Indonesian father, so I’ve always lived somewhere between different cultures, perspectives, and ways of seeing the world. That mix has shaped how I think, communicate, and approach creative work. It taught me to stay curious, adapt quickly, and look at ideas from more than one point of view.
Outside of design, I’m usually playing guitar, gym, hiking, discovering new music, running, eating too much, working out, hiking, taking photos, playing football with friends, or exploring somewhere new. I’m also a big fan of movies, especially comedies and documentaries. One keeps me from taking life too seriously, and the other feeds my curiosity about people, ideas, and how the world works.
A big part of my free time is also spent with my daughter. Hanging out with her is probably one of the best reminders to stay playful, curious, and open to seeing familiar things from a completely different perspective.