Paperlust.co – Stationery Design Collection & Visual Operations Management
Role: Head of Design / Branch Manager & Senior Designer
Scope: Custom Stationery & Card Design, Creative Direction, Operations Management, Print Production & Partner Coordination, Design Competition Management
Company: Paperlust.co (Melbourne, Australia / Jakarta, Indonesia)
1. Strategic Brief & Leadership Role
Paperlust.co is a premier Australian online marketplace for custom stationery, wedding invitations, save-the-dates, and event cards. As both Head of Design and Manager, the objective was twofold: deliver high-end, print-ready custom design collections while establishing and managing daily operations, creative workflows, and team growth for the global market.
Balancing creative leadership with operational execution, the focus was set on high aesthetic precision, print craftsmanship, and exceptional customer satisfaction across international touchpoints.
2. Design Execution & Product Development
Custom Stationery & Invitation Collections:
Designed bespoke wedding invitations, save-the-dates, RSVPs, birthday cards, and event collateral[cite: 1, 3]. Blended typography, foil stamping, letterpress, and premium print finishes to craft memorable physical products.
Print Production & Global Vendor Coordination:
Managed end-to-end print readiness (Final Artwork), liaising directly with specialized print partners across Australia, Indonesia, China, and India to ensure exact color accuracy, paper quality, and finishing standards.
Community & Open Design Challenges:
Managed and curated Paperlust’s weekly online design competitions open to independent designers worldwide, sourcing fresh design talent and driving continuous product catalog expansion.
3. Team Management & Operations Excellence
Branch Operations & Team Building:
Built and scaled the local branch operations from the ground up—leading recruitment, onboarding, and mentoring junior designers and customer support specialists.
Global Customer Experience & Quality Control:
Oversaw international customer service workflows across Australian and global markets, maintaining exceptionally high customer satisfaction ratings and Google reviews.
Stakeholder Alignment & Strategy:
Presented design concepts and business progress to key executive stakeholders in Australia, aligning creative output with core business goals.
4. Strategic Impact & Recognition
Business Growth & Award Recognition:
Contributed to Paperlust being recognized as a Westpac Business of Tomorrow (Melbourne, Australia) for customer satisfaction, adaptability, and design innovation
High Customer Satisfaction: Maintained top-tier rating and review scores through rigorous quality control and streamlined design-to-print execution.
Scalable Production Pipeline: Established production and design workflows that seamlessly bridged online customization with physical print manufacturing.
