CHILL CHEW
CHILL CHEW is a bold reimagining of mochi ice cream for a new generation. Built around the contrast between cold ice cream and soft, springy rice dough, the identity transforms every bite into a playful and memorable experience. The visual system combines a tall condensed wordmark, a metallic bitten-circle mascot, vivid flavor-led colors, and structured packaging grids. From Mango Chili and Strawberry Milk to Matcha Salt, each product carries its own attitude while remaining unmistakably CHILL CHEW unexpected, energetic, and made to stand out in the freezer. Brand Identity · Packaging Design · Art Direction · Illustration · Campaign