Project Title: Viper Cigarette – Thematic Billboard & Branding Campaign
Role: Art Director & Graphic Designer
Category: OOH Advertising, Digital Imaging, Brand Campaign
Project Overview
Challenge:
Viper wanted to establish its brand identity as adventurous, daring, and full of high-octane energy. The challenge was to create eye-catching, high-impact thematic visuals for large-scale outdoor billboards and promotional collateral.
Creative Execution:
Developed multiple thematic directions centered around extreme action. The chosen concept highlights a daredevil stunt featuring a motocross biker and an ATV leaping through a dramatic "V"-shaped burst of flamesymbolizing the bold "Viper" identity.
Beyond the thematic billboard visuals, I designed 3D brand typography integrated with dynamic light trails and slick, high-contrast imagery to build a cohesive visual system across key promotional touchpoints
